You’ve done the big online pivot from physical to virtual. Now your marketing and messaging should follow. It all begins with dialing in a message that resonates with parents. Your customers have a new set of challenges during COVID-19 and your marketing should speak directly to those challenges. In March your customers were interested in their children being better and happier people. Now your parents are worried about their children’s mental and emotional health. They’re worried about the isolation their child is experiencing. Happier and better is for another day. Safe, secure and connected is the order of the day.