How I Made 30K by Changing My Policies | Episode 12

March 29, 2019

My Studio Was a Sinking Ship

In 2009 my music studio was in more trouble then I wanted to admit. The recession was doing a number on my business.  Parents lost jobs.  Students dropped out and weren’t being replaced. Panic was in the air.

 

One day I received a phone call from a mom to inform me she was pulling her 12 and 14 year-old from lessons. The next phone call was from a mom with 5 year-old twins. “Do you offer guitar lessons for 5 year-olds?” No we don’t.  We always enforced this policy. We all know the outcome when you put kids this young into private lessons. Sometimes the results are ok-usually not.

 

Something was wrong with this model.

 

So what was I to do?  I was purging students.  I had no choice but to get creative and try something different, something radical.

 

In this episode of Music Lessons and Marketing I discuss how I infused my studio with $30,000 of new revenue.

 

Recent Episodes

Why Teach Kids How to Read Music | Episode 10

How To Make Your Competition Jealous | Episode 9

What Your Bathroom Says About Your Music Studio | Episode 8

 

 


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