Blog


How to Ramp Up Your Word of Mouth Marketing | Ep 210

Podcast Episode - September 22, 2023

Many music school owners consider word-of-mouth marketing their most powerful and persuasive form of marketing. They find that referrals play a significant role in bringing in new students. Surprisingly, despite its effectiveness, few music schools have a word-of-mouth marketing strategy in place.   Different Word-of-Mouth Marketing Strategies Perhaps some send emails like, “Hey, if you … Continue reading “How to Ramp Up Your Word of Mouth Marketing | Ep 210”


9 Books Music School Owners Should Read With Jonny Wilson | Ep 209

Podcast Episode - September 13, 2023

Build a Music School founder, Jonny Wilson shares 9 books that every music school owner should have on their bookshelf. Dave also shares his self-learning routine that only requires 20 minutes a day.   1. “The E-Myth Revisited” by Michael E. Gerber In this book, Gerber addresses the common misconceptions about entrepreneurship, primarily the belief … Continue reading “9 Books Music School Owners Should Read With Jonny Wilson | Ep 209”


How to Improve Student Retention | EP 208

Podcast Episode - September 5, 2023

2 Ways to Improve Retention There are two ways to improve student retention. Improve the music lesson experience Enhance the culture of your music school   How Community and Culture Can Improve Retention Improving the culture, fostering community, and creating memorable performance experiences all contribute to boosting student retention.   Enhance your music school’s ambiance … Continue reading “How to Improve Student Retention | EP 208”


How First Impressions Impact Your Music School | Ep 207

Podcast Episode - August 30, 2023

Today’s episode is all about the importance of first impressions. First impressions are formed when people engage in new experiences with your music school.   The moment they make that first call. The first time they step into a lesson. The first time they utilize your kitchenette. The first time they step foot in your … Continue reading “How First Impressions Impact Your Music School | Ep 207”


How to Fix Your Marketing with ChatGPT | EP 206

Podcast Episode - August 23, 2023

How to Use AI to Market Your Music School The success of any music school’s marketing boils down to its messaging; to the words that it uses to convey its essence. Crafting an attractive and persuasive message is a never-ending challenge. This is where AI, and specifically ChatGPT, can help. In this blog, I discuss … Continue reading “How to Fix Your Marketing with ChatGPT | EP 206”