Videos are proven to be one of the most effective ways to convey your message, and people enjoy consuming content through this medium. So having a solid video marketing strategy for your school is super important. There are different types of videos I recommend including in your marketing arsenal, but the most crucial one … Continue reading “Make a Promo Video Without Spending a Dime | EP 215”
In today’s show, I’ll delve into strategies for enhancing your website’s Google ranking. A fancier term for this concept is search engine optimization or SEO. SEO is the whole idea of optimizing your website to boost its visibility on search engines. 5 Key Benefits of SEO For Your Business 1. Get More Website … Continue reading “How to Rank #1 on Google Without Spending a Dime | Ep 214”
Realizing the Changes in Pop Culture and Technology In the 17 years that I owned a music school, I can think of two or three times when changes were occurring in pop culture that I was pretty oblivious to. Or maybe I was aware of them, but I didn’t necessarily think they were going to … Continue reading “How Cultural Changes Impact Your Music School with James Patrick | Ep 213”
What is Branding? Jeff Bezos defines “branding” or “brand” as what people say about you when you’re not in the room. You can’t control people’s perception of you, but you can influence it. What people say about your music school when you’re not in the room is based on a combination of people’s experiences with … Continue reading “Branding Vs Marketing | EP 212”
Too Much To Do-Not Enough Time As a music school owner, your two biggest responsibilities are to grow your business and develop systems that will help you run and manage it more effectively. However, the challenge that many music school owners face is that they simply don’t have enough time in their day to focus … Continue reading “How to Get More Done in Less Time-Managing Projects | EP 211”
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