The Real Customer in Your Music Studio Who’s the real customer in your business-the parent or the child? Both of course, but Mom plays a unique role in the lesson experience. The child has a first-hand experience but there’s something in this for mom. It might not be what you think. Mom … Continue reading “The Hidden Story in Your Music Studio | Episode 3”
It’s Not About You Implement this one change in your music studio and I promise you’ll get more students. Stop talking about YOU and start talking about THE CHILD “We offer the best music lessons”. Anyone can say that. Your competition probably says, that too. “We” means YOU. Prospective customers don’t care about you…yet. … Continue reading “Do This Before Your Competition Does | Episode 2”
Music Lessons and Marketing This is the first episode, the maiden voyage the opening pitch. So why does the world need another podcast? Why does the world need more opinions more so-called “experts-more noise? Because this podcast is different. It was created for people like YOU! People who are looking to grow … Continue reading “Marketing Fundementals For Music Schools | Episode 1”
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