Music Lesson Podcast


How to Incorporate Story Into Your Marketing | Ep 170



May 2, 2022

A Compelling Story: Key to Great Marketing The best kind of marketing doesn’t feel like marketing. Great marketing is interesting, informative, and inspirational. Great marketing invites you into a compelling story. A story is compelling when it sparks our curiosity, when there is a relatable and likeable hero who faces conflict and is victorious in … Continue reading “How to Incorporate Story Into Your Marketing | Ep 170”



What’s The Difference Between a Music School and a Barbershop? | EP 169



April 23, 2022

The Two Different Music School Models There are two different music school models. I think most schools fall into either one of these different models. One model being the barbershop model, and the other being the football team model.     The Barbershop Model The barbershop has six or eight chairs on the floor. The … Continue reading “What’s The Difference Between a Music School and a Barbershop? | EP 169”



The #1 Reason Students Quit Music Lessons and What To Do About It | EP 168



April 4, 2022

Why Students Quit Music Lessons I would say 80 to 90% of people who sign up for music lessons at your school have the hope that their child’s going to enjoy it and want to continue for months, or maybe even years. Parents don’t approach music lessons with a seasonal mindset. Music lessons aren’t like … Continue reading “The #1 Reason Students Quit Music Lessons and What To Do About It | EP 168”



How to Create an Operations Manual For Your Music School | EP 167



March 25, 2022

How to Turn Your Music School into a Well-Oiled Machine An operations manual is a set of instructions that tells your business what to do. Every single moving part of your business should be documented in an operations manual. Not only will it help turn your music school into a well-oiled machine, but it also … Continue reading “How to Create an Operations Manual For Your Music School | EP 167”



How to Train Your Office Staff in Sales | Ep 166



March 18, 2022

Your Job Isn’t to Sell Music Lessons Your job as a salesperson isn’t to persuade people to sign up for your music lessons. Your job as a salesperson selling music lessons is to sit down on the customer’s side of the table to better understand their hopes and dreams and to identify which, if any … Continue reading “How to Train Your Office Staff in Sales | Ep 166”