Music Lesson Podcast


How to Create a Word-of-Mouth Marketing Strategy | EP 225



April 3, 2024

Unleash the Power of Word-of-Mouth Marketing Word-of-mouth marketing is the most effective and budget-friendly way to attract new students. It’s likely your top method for gaining fresh enrollees. However, surprisingly, many music schools overlook the importance of having a solid word-of-mouth strategy.   Redefining Referrals Personally, I’m not a fan of dangling discounts as a … Continue reading “How to Create a Word-of-Mouth Marketing Strategy | EP 225”



What Your Clients Think of Your Pricing | Ep 224



March 26, 2024

Why Your Students Wish You Charged More I want to share a revealing pricing experience I had that sheds light on how your clients and prospective students think.   Initially, I found a nearby bike shop with positive Google reviews, assuming expertise and professionalism. Upon arrival, I discovered the braking system on my daughter’s bike … Continue reading “What Your Clients Think of Your Pricing | Ep 224”



How I Grew From 140 to 700 Students in 2 Years | Ep 223



March 15, 2024

Get a Mentor, Be a Mentor There’s one phrase that I heard years ago that really stuck with me: “Get a mentor, be a mentor.”   The idea is that it’s important to have a mentor, but it’s also important to be a mentor as well. One thing that I have found with being a … Continue reading “How I Grew From 140 to 700 Students in 2 Years | Ep 223”



How to Create a Music Summer Camp Part II | Ep 222



March 5, 2024

Things To Avoid With Summer Camp   1. Targeting The Wrong Age Group Typically, the sweet spot for summer camp is kids between the ages of 7 and 12. You can get some teenagers, but most likely in the 7- to 11- or 12-year-old age group.   From a marketing standpoint, you want to use … Continue reading “How to Create a Music Summer Camp Part II | Ep 222”



How to Improve Summer Student Retention | EP 221



February 23, 2024

Summer can certainly be a challenging time for a music school. At my music school, a lot of the kids that went away to sleepaway camp is a big part of the culture. During the summer months, I could see anywhere from a 40 to 50% decrease in enrollment. So I wanted to share with … Continue reading “How to Improve Summer Student Retention | EP 221”