How a Little Goes a Long Way

Blog Entry - September 6, 2018

A Moment Tonight I made a fire in my little Home Depot fire pit that’s been rusting away since I bought it 3 years ago. Tonight I was a hero.  My kids sang my praises as they sat around transfixed by the flames. “We should do this more often,” said my pimpled and pouty 14-year-old. … Continue reading “How a Little Goes a Long Way”

Why You Might Be Confusing Costumers

Blog Entry - September 4, 2018

  If You Confuse You Lose Do you have a picture of a piano keyboard or guitar neck as the main image on your music teaching website? What are you selling-music lessons or instruments? As messaging master Donald Miller says, If you confuse you lose.   PAINT A PICTURE Parents don’t get excited when they … Continue reading “Why You Might Be Confusing Costumers”

Undercover spy in a music school

Blog Entry - August 23, 2018

Don’t Do This I went undercover. Walked into a music school while on vacation. My daughter at my side. I looked like a real parent ready to buy. I love hearing other music studios pitch their program. The woman at the front desk greeted me with a warm smile-stood up from her seat to shake … Continue reading “Undercover spy in a music school”

Can You Answer These 3 Questions?

Blog Entry - July 23, 2018

WHAT do you do?  HOW do you do it?  WHY do you do it?  Business expert, Simon Sinek says you must be able to answer these 3 seemingly simple questions to achieve clarity, purpose and ultimately greatness.  At first glance, the answers seem obvious.  Finding your WHY is the true challenge. It’s often the missing piece … Continue reading “Can You Answer These 3 Questions?”

Language That Leads to Sales

Blog Entry - July 18, 2018

I make it a point to express HOPE and PURPOSE when talking to a parent of a prospective student.  The HOPE I express is my hope for how their child will benefit from my music lessons.  The PURPOSE I express is the goal or function of my programs.  HOPE builds trust.  PURPOSE implies expertise.   You’re in … Continue reading “Language That Leads to Sales”