A Moment Tonight I made a fire in my little Home Depot fire pit that’s been rusting away since I bought it 3 years ago. Tonight I was a hero. My kids sang my praises as they sat around transfixed by the flames. “We should do this more often,” said my pimpled and pouty 14-year-old. … Continue reading “How a Little Goes a Long Way”
If You Confuse You Lose Do you have a picture of a piano keyboard or guitar neck as the main image on your music teaching website? What are you selling-music lessons or instruments? As messaging master Donald Miller says, If you confuse you lose. PAINT A PICTURE Parents don’t get excited when they … Continue reading “Why You Might Be Confusing Costumers”
Don’t Do This I went undercover. Walked into a music school while on vacation. My daughter at my side. I looked like a real parent ready to buy. I love hearing other music studios pitch their program. The woman at the front desk greeted me with a warm smile-stood up from her seat to shake … Continue reading “Undercover spy in a music school”
WHAT do you do? HOW do you do it? WHY do you do it? Business expert, Simon Sinek says you must be able to answer these 3 seemingly simple questions to achieve clarity, purpose and ultimately greatness. At first glance, the answers seem obvious. Finding your WHY is the true challenge. It’s often the missing piece … Continue reading “Can You Answer These 3 Questions?”
I make it a point to express HOPE and PURPOSE when talking to a parent of a prospective student. The HOPE I express is my hope for how their child will benefit from my music lessons. The PURPOSE I express is the goal or function of my programs. HOPE builds trust. PURPOSE implies expertise. You’re in … Continue reading “Language That Leads to Sales”
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