12 Things To Avoid On Your Website

Blog Entry - December 13, 2018

Don’t Make These Mistakes Your website is your number one marketing asset. It’s your storefront. It’s what the world sees as they speed down the digital highway. You only have a second  to capture their attention. The right message with the right design is what it takes to break through the noise. This is where … Continue reading “12 Things To Avoid On Your Website”

How Headlines and Email Subjects Can Improve Your Marketing

Blog Entry - December 3, 2018

How Headlines and Email Subjects Enhance The User Experience Your HEADLINE is like an audition for your ad or email. When someone is scrolling through their inbox or news feed, the decision to stop and read your message is made in 1 or 2 seconds-or LESS!   More reason to make your headline count. You … Continue reading “How Headlines and Email Subjects Can Improve Your Marketing”


Blog Entry - November 27, 2018

Go Beyond Expectation Going beyond expectations will go along way. That little extra effort shows you care. That little extra effort leaves a lasting impression. That little extra effort will get your customers talking to friends. This is where referrals are made. Below is a list of 12 ways you can amaze your customers.   … Continue reading “12 WAYS TO AMAZE YOUR STUDENTS”

A Special Thank You Note To Your Students

Blog Entry - November 21, 2018

Make A Lasting Impression Thanksgiving is a great time to simply say thank you to the families at your studio. An email of gratitude, no selling, no promo, just thank you. It’s also an opportunity to inspire people, to realign them with your core message and purpose. Below is an email I sent out to … Continue reading “A Special Thank You Note To Your Students”

The Number One Threat To Your Music School

Blog Entry - November 13, 2018

Failure to Adapt In 2011 Borders went belly up. Barnes and Noble survived. I was in shock. How could this happen? Borders was to books what Starbucks was (and is) to coffee.  They were indestructible. If it could happen to Borders it seemed like it could happen to anyone. Maybe it could happen to me … Continue reading “The Number One Threat To Your Music School”