The New Battlefield of Music Lessons Congratulations! You made the sale. You’re one more student closer to your monthly sales goal. Mission accomplished! Right? Wrong! The mission has just begun. The mission is to amaze your new customer. To go beyond the expectation. To make them feel valued, important and celebrated. This is the new … Continue reading “How to Amaze Your Customers | Episode 13”
Grandma Will Be So Proud No one cares about scales, chords and theory. They don’t care because they don’t know what that is. No one cares when a website declares “We teach all styles of music from classical, jazz, rock and pop”. That’s not what they’re looking for. Your customers are looking for transformation-change-a better … Continue reading “Make Your Student the Star of the Show”
Music Studio Policies In 2009 my music studio was in more trouble then I wanted to admit. The recession was doing a number on my business. Parents lost jobs. My music students dropped out and weren’t being replaced. Panic was in the air. One day I received a phone call from a mom to … Continue reading “How I Made 30K by Changing My Policies | Episode 12”
People Care About This What do your customers REALLY want? Why did they seek out music lessons in the first place? What outcome are they looking for? The better your understand your customers hopes, dreams and fears-the better you can communicate with them. The better you can write email and website copy that makes … Continue reading “Why People Don’t Care About Music Lessons”
Crumbs to Cake In this weeks show Mike Grande (Rock Out Loud) sits down with this father, Salvatore Grande, to share some amazing stories about perseverance and the American dream. Need a little pick me up today? A little inspiration? A little hope? You never know how close you really are to smooth sailing waters. You … Continue reading “Crumbs to Cake with Mike Grande | Episode 11”
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