Drunk Email

Blog Entry - October 1, 2018

A Drunken Night-A Happy Ending Jon Buchan was in trouble. He couldn’t make payroll for his struggling business. A night out drinking was in order. What else is a broke entrepreneur with only a pocket full of change to do?   The story gets better-possibly worse. Mr. Buchan wrote an email that night to send … Continue reading “Drunk Email”

What Customers Really Think About Your Prices

Blog Entry - September 27, 2018

The Value of Lessons Some music studios use pricing as a marketing tactic. When I started my music school I made a point to enter the market as the most affordable lessons in town. This approach is a race to the bottom. Both literally and figuratively. People don’t care about the price. They care about the … Continue reading “What Customers Really Think About Your Prices”

How a Little Goes a Long Way

Blog Entry - September 6, 2018

A Moment Tonight I made a fire in my little Home Depot fire pit that’s been rusting away since I bought it 3 years ago. Tonight I was a hero.  My kids sang my praises as they sat around transfixed by the flames. “We should do this more often,” said my pimpled and pouty 14-year-old. … Continue reading “How a Little Goes a Long Way”

Why You Might Be Confusing Costumers

Blog Entry - September 4, 2018

  If You Confuse You Lose Do you have a picture of a piano keyboard or guitar neck as the main image on your music teaching website? What are you selling-music lessons or instruments? As messaging master Donald Miller says, If you confuse you lose.   PAINT A PICTURE Parents don’t get excited when they … Continue reading “Why You Might Be Confusing Costumers”

Undercover spy in a music school

Blog Entry - August 23, 2018

Don’t Do This I went undercover. Walked into a music school while on vacation. My daughter at my side. I looked like a real parent ready to buy. I love hearing other music studios pitch their program. The woman at the front desk greeted me with a warm smile-stood up from her seat to shake … Continue reading “Undercover spy in a music school”