The Number One Threat To Your Music School

Blog Entry - November 13, 2018

Failure to Adapt In 2011 Borders went belly up. Barnes and Noble survived. I was in shock. How could this happen? Borders was to books what Starbucks was (and is) to coffee.  They were indestructible. If it could happen to Borders it seemed like it could happen to anyone. Maybe it could happen to me … Continue reading “The Number One Threat To Your Music School”

Why People Really Take Music Lessons

Blog Entry - October 18, 2018

People Don’t Buy Stuff Marketing has become less about the product and more about the consumer. YouTube is all about YOU.  Apple’s “I” products say it all.  It’s all about YOU-it’s not about ME and my product.  It’s all about adding value to your life. Today’s consumer not only wants value, but they also want … Continue reading “Why People Really Take Music Lessons”

How To Raise Your Teaching Rates

Blog Entry - October 17, 2018

How much do private music teachers make?  I’m frequently asked how much do private music teachers make? How much should I charge for my lessons? Raising your rates for lessons is an emotional yet necessary decision. Rising expenses will eat away at your profits if you don’t consider raising tuition on an annual basis. Customers … Continue reading “How To Raise Your Teaching Rates”

Why Competition is Good For Your Studio

Blog Entry - October 15, 2018

Competition is always a good thing. It forces us to do our best. A monopoly renders people complacent and satisfied with mediocrity. ~Nancy Pearcey, Author   What’s a band without a concert?  What’s a baseball team without a game? What’s a business without competition?  Everything is just practice until you go face-to-face with a competitor.  … Continue reading “Why Competition is Good For Your Studio”

your website is a billboard

Blog Entry - October 14, 2018

Your Personal Billboard How long does a highway driver have to look at a billboard? 2-3 seconds? How long do you have to convey your message on your website as digital traffic speeds by? The basic design principles of billboards apply to websites.  Simple, clear and direct. All in a split second.   Clear and Compelling … Continue reading “your website is a billboard”