The better you understand what parents want the better you can market to them. In this episode, I share how to see your music school from your customer’s perspective and how to make your marketing speak directly to them. The Biggest Frustration Music School Owners Face in Teaching and Marketing Group Classes I wanted … Continue reading “How to See Your Music School Through Your Customer’s Eyes | EP 190”
Turn Summer Into Your Most Profitable Season Summer is often the most challenging season for music school owners. The end of the school year often means an end to after-school programs for families. In this episode, Jared Erlinger shares how he turned summer into his most profitable season with summer camp. How to Run … Continue reading “How I Made $60K With Summer Camp With Jared Erlinger | Ep 189”
The Pros and Cons of Private Lessons I think we all can agree that private lessons are a great way for a kid to learn music. It’s a high-value offering. You probably view it that way, and your customers probably view it that way. Perhaps 99.9% of prospective students that reach out to you … Continue reading “How to Add Value to Group Music Classes | EP 188”
In this episode I share a marketing lessons I learned from beer and candy commercials that you can use for motivating your students to practice more. Build Your Students’ Desire to Practice Currently, I’m running a group piano program here in Cleveland called Piano Jam. This program teaches kids how to play the piano … Continue reading “Beer, Candy, and Piano Practice| EP 187”
How to Write About Your Lessons and Instruments on Your Website In this week’s episode, I discuss how to write about your music lessons on your website and the importance of creating landing pages. 1. Have a Landing Page for Each Product or Service Before we get into that, I want to point … Continue reading “Creating Landing Pages for Each Instrument You Teach | Ep 186”
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