Preparing Your Website for Fall Your website is one of the first things you want to look at right now. I don’t want to get too caught up and talk about websites on this episode, but I think one important thing to look at is your homepage. 1. Clean, Not Cluttered Look at the … Continue reading “My Fall Marketing Checklist | Ep 205”
I was introduced to the idea of a virtual assistant through a podcast Entrepreneurs on Fire hosted by John Lee Dumas. In this episode, his guest is John Jonas, the founder of OnlineJobs.ph; a website dedicated to placing Filipino employees in jobs overseas. As I listened to this podcast, it sounded too good to be … Continue reading “How to Hire a Virtual Assistant for Your Music School | EP 204”
Recently, I did a podcast talking about the similarities between marketing and songwriting. There are some thoughts I want to add to that. – – – EPISODE HIGHLIGHTS – – – Marketing vs Writing a Hit Song I like the idea that creating effective marketing is like writing a hit song. Maybe not … Continue reading “What Music Can Teach You About Marketing Part II | Ep 203”
Improve Your Financial Literacy In this episode, I speak with Jeff Homer of Ensemble Music Schools, who shares how to better understand your school’s financials. Be sure to check out my review of Card Chords – – Episode Highlights – – Dave: As a former music school owner, I always felt like I didn’t … Continue reading “Improve Your Financial Literacy in 15 Minutes With Jeff Homer | Ep 202”
When to Write a Lot vs a Little in Marketing Long copy versus short copy. Which one is more effective and persuasive? The truth is, there is no winner when it comes to long versus short copy. The thing to consider is the situation that you’re in or the medium that you’re marketing … Continue reading “Long vs Short Text in Ads | EP 201”
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