A Cure to the Music Teacher Shortage Part III | EP 231

Podcast Episode - June 5, 2024

When I started this podcast in 2019, I interviewed a parent from my music school to better understand what motivates parents and their expectations from music lessons. This incredibly informative conversation led to a series called How to Cure the Practice Problem. In this series, I interviewed parents about their thoughts on practice, challenged some … Continue reading “A Cure to the Music Teacher Shortage Part III | EP 231”

A Cure to the Music Teacher Shortage Part II | EP 230

Podcast Episode - May 31, 2024

A Creative Solution to Finding Music Teachers Our guests today, Cathy Hallessey and Brian Brodersen from U-Rock Music School near Ottawa, Canada, have found a fascinating solution to finding instructors. They only hire teenagers as their teaching staff. At first, I was skeptical—teenage teachers? How does that work?   After chatting with Cathy, Brian, and … Continue reading “A Cure to the Music Teacher Shortage Part II | EP 230”

How to Lead During a Crisis | EP 229

Podcast Episode - May 22, 2024

Leadership is an essential skill that often develops naturally as we grow our businesses. Initially, when we start with just one employee – ourselves – we don’t think about leadership. But as soon as we hire even one more person, leadership becomes essential.     Discovering Leadership Skills I didn’t truly grasp the importance of … Continue reading “How to Lead During a Crisis | EP 229”

5 Limiting Beliefs That Could be Hurting Your Music School | EP 228

Podcast Episode - May 8, 2024

Overcoming Common Challenges for Music School Owners In this episode, I share the five most common limiting beliefs among music school owners, along with their rankings from a recent Facebook poll I conducted in the Music Lessons and Marketing Facebook Group.     1. I’m Not Good at Business There are different parts to running … Continue reading “5 Limiting Beliefs That Could be Hurting Your Music School | EP 228”

An Instagram Ads Strategy For Group Classes | EP 227

Podcast Episode - April 27, 2024

In this episode, Danny Thompson shares insights into his newly launched digital marketing agency, Small Business Real Marketing, and delves into a straightforward Instagram ad strategy tailored for music group classes like Kidzrock or group piano lessons.   Danny’s strategy involves creating engaging video content, using basic editing tools, and optimizing ads through Instagram’s professional … Continue reading “An Instagram Ads Strategy For Group Classes | EP 227”