Marketing to Student Drops In today’s episode, I discuss how to launch a marketing campaign targeted at your students who may be dropped out in spring and didn’t return in the fall. It’s easy to forget about these people during the fall rush as you’re getting all these new students. It’s very exciting! But those … Continue reading “How to Market to Inactive Students | EP 182”
In this week’s episode, I discuss how we can apply the lessons we’ve all learned from music and how they can help us grow our music schools. Music has melody and rhythm to help support those words, whereas marketing has images and videos to help a company communicate those thoughts. Communicating Feelings and … Continue reading “What Music Taught Me About Marketing | Ep 181”
A Social Media Strategy For Your Music School Today on the show, I want to share with you a marketing strategy that someone uses on Facebook which I think would really work great with a music school. Now, this person that I’m talking about clearly doesn’t deliberately think about a marketing strategy. Perhaps he found … Continue reading “How to Get More Engagement on Social Media | Ep 180”
With any sales call I conduct, there are a few things that I want the prospect to walk away from the call. First of all, I want them to enjoy the conversation. I want them to feel like they can trust me, that they liked me. With every call, I want them to walk away … Continue reading “Why Selling Music Lessons Isn’t Just About Making the Sale | Ep 179”
Parents and Kids are Ready—are You? Every fall is a boom time for music schools. This fall could prove to be a boom like no other. Parents and kids are ready to get back into the groove of life with COVID becoming a more manageable crisis and schools dropping protective mandates. Is your music … Continue reading “How to Prepare Your Music School For the Fall Rush | EP 178”
