Advertise Your Music Lessons I don’t write that much about advertising in this blog. I focus more on general marketing concepts. Episode 97 called How to Write Facebook Ads for Music Lessons takes a deep dive into the creative side of Facebook Ads. Specifically how to write an advertisement. In this post, I’m going to … Continue reading “How to Advertise Your Music Lessons and Promote Your Studio | EP 172”
[…] Zig Ziglar says “Lead with need”, meaning your marketing message should initially focus on the customer’s needs, their wants, their hopes, and their dreams. That’s what’s going to hook them. That’s what’s going to captivate their attention. Your Music School’s Marketing Message There are 5 marketing statements that perhaps 70- 80% of music schools … Continue reading “Five Phrases to Avoid in Your Music School’s Marketing | EP 171”
A Compelling Story: Key to Great Marketing The best kind of marketing doesn’t feel like marketing. Great marketing is interesting, informative, and inspirational. Great marketing invites you into a compelling story. A story is compelling when it sparks our curiosity, when there is a relatable and likeable hero who faces conflict and is victorious in … Continue reading “How to Incorporate Story Into Your Marketing | Ep 170”
The Two Different Music School Models There are two different music school models. I think most schools fall into either one of these different models. One model being the barbershop model, and the other being the football team model. The Barbershop Model The barbershop has six or eight chairs on the floor. The … Continue reading “What’s The Difference Between a Music School and a Barbershop? | EP 169”
Why Students Quit Music Lessons I would say 80 to 90% of people who sign up for music lessons at your school have the hope that their child’s going to enjoy it and want to continue for months, or maybe even years. Parents don’t approach music lessons with a seasonal mindset. Music lessons aren’t like … Continue reading “The #1 Reason Students Quit Music Lessons and What To Do About It | EP 168”
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