How To Attract More Students

  How is your music studio unique? What promise does your school make? What will a child gain by learning at your studio? These are all questions you must answer in your Unique Selling Proposition (USP). Your USP is the guarantee you make to your customers. It is expressed and summarized in your slogan or … Continue reading “How To Attract More Students”



How Kidzrock and Jr Rockerz Can Impact Your Bottom Line with Danny Thompson

Music school owner and marketing expert, Danny Thompson (Music Lesson Business Academy) interviews DSME founder Dave Simon in this thought-provoking podcast. Danny Thompson is a critically acclaimed thought leader in the music education industry.  His insights into business, marketing, and management have helped studios increase their sales and gain a deeper understanding of music education entrepreneurship. … Continue reading “How Kidzrock and Jr Rockerz Can Impact Your Bottom Line with Danny Thompson”



How To Run a Music Winter Break Camp

  Winter Break Music Camp   Winter Break and Black Friday camps are a great way to generate some year-end revenue. Camp is an appealing offer to prospective students since they only have to commit for a few days as opposed a month or semester.  The content below is from the Kidzrock Operations Manual. It … Continue reading “How To Run a Music Winter Break Camp”



How to Turn Recitals Into a Marketing Opportunity

How to Turn Recitals Into a Marketing Opportunity Below is an email I sent out to my studio after a successful concert featuring 9 Kidzrock bands. (Over 40 students!) The day after a show is the perfect time to get referrals in motion. Both parents and students emotions are elevated after a concert or recital. There is a … Continue reading “How to Turn Recitals Into a Marketing Opportunity”



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